“Employer of choice” is not a branding that the country's largest bank is used to. But it finally happened, when State Bank of India, SBI figured in the list of the top 10 employee-friendly Indian organizations in a Business Today survey. The credit for this shift goes to the endeavors of top management to motivate SBIian’s. They have deployed carefully-crafted training programs like Parivartan (a 100-day program to increase the communication skills of employees) and 'Citizen SBI' -- mammoth HR exercises that covered each of the 200,000 employees. The bank has also just set up a Strategic Training Unit (STU) and tied up with the Indian School of Business to prepare a course module for chief managers and deputy general managers. The idea now is to have customized courses for each level of employees. Another initiative of the STU is setting up of an elaborate e-learning platform which offers 130 courses on its intranet network at present. Now you must be thinking, “what are the merits of these large exercises taken by bank for its customer??” to which I would like to comment that visit your nearest SBI branch & feel the difference.
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leave a comment about what you think about these initiatives taken in the PSU sector.
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