Never thought a 200 years old bank like SBI would ever taste this social media. Times have changed so have the priorities. Organizations even though wanting to stay away from this social web for various obvious reasons can’t really dump them for more…much more obvious rationalities. The mindset is clear. STATE BANK OF INDIA now wants a chunk of this growing phenomenon we know as "YOUNGINISM". The jargon might differ but the purpose remains the same.
The Indian scene is still in a very nascent stage when it comes to social media leveraging for businesses and organizations. Contradicting to it, several Indian organizations have cleverly blended the power of their own marketing campaigns and social media efforts to push their brands, products to new highs.
The example of Aircel is apt to mention. Their efforts for a cause bore them a lot of fruit with their “Save Our Tigers” initiative. ICICI bank on the other hand has rightly used twitter to fortify their customer services and the way the bank used to communicate to its clients.
Coming to the India’s oldest and largest bank, SBI wants to connect to its youth segment in a manner that’s not interrupting or disturbing. It wants to go where its youth is rather than dragging them down to it. It has recently launched it twitter face www.twitter.com/SBIconnex to touch base and communicate with the young netizens of the country and beyond.
More to that...SBI also has a dedicated YouTube channel www.youtube.com/SBIconnex which will regularly update different videos related to It and unrelated to it lol :)
Further do check this SBI or STATE BANK OF INDIA blog regularly http://www.sbiconnex.blogspot.com/ for more news, views and updates. Kindly leave a comment if you liked it or disliked it, if u have any questions, we would like to find their answers.
You can reblog this where ever you want but be kind enough to link it to this original post...Thanks...
No comments:
Post a Comment